What you need to know about Facebook live

Although live streaming has been around for years, apps like Meerkat and Persicope have really brought live video into the fore front of marketing over the past year and now Facebook is doing it and its popularity is growing hugely.

Facebook Live streaming is available to everyone. Click on the Status button you will see on the 2nd line down ‘Live Video’ option.

When you are ready to go live on Facebook make sure you write a compelling description that will capture friends and followers attention and help them understand what your Facebook Live stream is about. Once this is done you can you tap the Go Live button, You will see a countdown timer to get you prepared to go live.

But why should you stream live video on facebook?

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
(Source – http://www.lifelearn.com/2015/05/12/why-infographics-work/)

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Source – https://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/)

It’s clear from the stats above that video is a great way to market your business.

What do you think?

How do you plan to incorporate live video into your marketing plan?

Let me know how you get on and I’ll look out for your live video streams on Facebook.