5 basics of Google Analytics that won’t leave you overwhelmed

When I design and build a website, I will always ask my clients if they want us to set up their Google Analytics account. I’m sometimes surprised when I get a reply email to say…. “What is Google Analytics?” or “yes please, but I really don’t understand it”. So today I want to share with you some basic but important tips that will show you how many visitors your website gets every day and where they come from.

1. Long-Term Statistics

By default Google Analytics will display results from the past 30 days. You can change the dates that you want to analyse by choosing the date dropdown option on the top right hand of the screen. I like to compare month by month so I can see which time of the year my traffic is at its best.

2. Location of your Visitors.

You may be surprised to know that your users are global. You can see these stats at the bottom of the page under the ‘Demographics’

You can even see which cities are visiting your website the most. Just click the ‘City’ tab and see for yourself. I’ve attached a screenshot of mine so you can see where my websites visitors come from. Number 5 – (Beijing) is an interesting city to be visited by.

3. Social Media Traffic

On the menu structure on the left hand side of the page, you can see the traffic that comes from the social media platforms that you use. Click Acquisition > Social > Network Referrals .

Here you can see how many visitors come from each platform and how long they stay on your website. My visitors from Facebook averagely stay on my page for 07:31 minutes, so I know that I have to keep my Facebook up to date and engage frequently.

4. Which page on your website is the most popular?

To find this information out you need to go to Behavior > Overview on the left hand side of the screen. I have attached my most popular pages so you can see what it looks like.

This information tells me that after my Home Page, ‘Our Work’ is the most frequently visited page. So I always make sure that this page is up to date and fresh with new designs for my potential customers to see.

5. Do you need a mobile site?

If you haven’t got a mobile website just yet, here is where you can find out how many people are visiting you from their mobile phones. On the left hand side go to Audience > Mobile > Devices I have attached my analytics to show you what to look for.

As you can see, the Apple IPhone user is the most popular here, as I already have a responsive mobile friendly website.   If you haven’t got a mobile friendly website and your traffic from mobiles are high (and will only increase as time goes by) this is definitely worth investing in.

There are many more analytical reports to view on Google Analytics but today I wanted to share with you the 5 most important ones to look at.

Once you have explored the above tips, it will give you the confidence and understanding of looking around the other dropdowns and finding new interesting reports.

Happy Analysing!